“I am ​ALWAYS​ looking for self-expression – in myself and in the people around me. I did not feel my femininity until I realized there is a gap in my life, a POWER I was not expressing. This was the starting point for ​ANNEMA​. The creative seed is in all of us and it needs to bloom. I watered it with dreams and ambition until I started to gather enough smiles from customers that I knew I was on the right path. 

There is nothing more compelling and mesmerizing than a woman finding her strength and path, through all of the variations in life and against all of the odds. 

We often talk about the emancipation of women with the feeling that it was something we needed to pull out of the fabric of society when in fact the emancipation started in the cradle of life and it walked with all of the women that ever existed and will ever exist. 

ANNEMA is my dream of finding that sometimes dormant strength not only in myself but also in the women around me. It is an exercise of ​POWER​, ​CONFIDENCE​, ​ACKNOWLEDGMENT​, ​SENSUALITY and CONNECTION​. While I was working on my creations, the number 11 kept popping up like a guiding force. In time, I learned the importance of it. It symbolizes HIGHER IDEALS. INVENTION. REFINEMENT. Therefore, they have become the core values of the ​ANNEMA​ brand.”

ANAMARIA PRELIPCEAN​  (​Designer of ANNEMA)